icelandair

Company rebrand pitch

A rebrand proposal exploring how one of the world's most distinctive airlines could tell its story in a fresh, more human way.

Strategy / Research | Design pitch | Visual / Verbal identity | Tone of voice

Airline website homepage displaying the new brand identity on a smartphone
Airline website homepage displaying the new brand identity on a smartphone
Branded airline seats showing the new visual identity inside an aircraft
Branded clothing tag featuring the new airline visual identity
Branded airline luggage tags showing the new visual identity
Airline branded stationery including business cards, letterhead and notebook
Airline brand messaging posters displayed in an airport corridor
Airline app icon displayed on a smartphone
Branded airline vehicle livery applied to a delivery van
Branded airline vehicle livery applied to a delivery van
Airline brand messaging displayed on a billboard in an airport
Airline website homepage displaying the new brand identity on an iPad
Branded airline lanyard featuring the new visual identity
Branded airline paper merchandise bags
Branded airline shipping containers showing the new visual identity
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