mkm building supplies

Company rebrand

The UK’s largest independent builders’ merchant needed a brand to match its ambition — and work consistently across everything from branches to football stadiums.

Strategy / Research | Visual identity | Tone of voice | National roll out | Internal alignment

New MKM Building Supplies signage at a Nottingham branch following the rebrand
New MKM Building Supplies signage at a Nottingham branch following the rebrand
MKM brand guidelines showing the new visual identity and design system
MKM tile brochure showing the new brand identity and visual design
MKM kitchens brochure showing the new brand identity and visual design
MKM brick matching advert featuring Bricky the mascot on a bus stop billboard
Sunderland MKM branch at night showing the new illuminated signage
MKM Made for Trade advertising campaign displayed on a bus stop
stadium-branding MKM stadium branding at Hull City's home ground following the rebrand
stadium-branding MKM stadium branding at Hull City's home ground following the rebrand
MKM Time for a Cuppa Mate advertising campaign displayed on a building site
MKM Elbow Grease advertising campaign displayed on a bus stop
MKM logo embroidered on branded workwear following the rebrand
MKM branded livery applied to a HIAB delivery vehicle
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